Groov'Music Animation: How Animation Help Gorillaz to break it !

Who do not know '' Gorillaz'' Music and songs ? but do you know who is behind '' Gorillaz'' Some people will tell you yes some no, but the fans will know. When you read the definition of '' Gorillaz'' they mention the words '' Musical Project''

Gorillaz is a musical project created in 1998 by British musician Damon Albarn (the singer songwriter of Blur) and British cartoonist Jamie Hewlett. This project consists of the Gorillaz music itself and an extensive fictional Universe depicting a "Virtual Band" of cartoon characters.

This band is composed of four animated members: 2D (lead vocalist, keyboard), Murdoc Niccals (bass guitar), Noodle (guitar, keyboard, and occasional vocals) and Russel Hobbs (drums and percussion). Their fictional universe is explored through the band's website and music videos, as well as a number of other media. The music is a collaboration between various musicians, Albarn being the only permanent musical contributor. Their style is a composition of multiple musical genres, with a large number of influences including: dub, hip hop, alternative rock, electronic and pop music.

Why do you think they use animation?

Because they wanted to create something new and also to not reveal the identity of the singer songwriter of Britpop band (Blur) Damon Albarn and the band who is well know as pop band and confused the fans,

They wanted to hide their identity until they see the project works it is only later (2009, 2010) that Damon Albarn and the band has started to perform and people can give Gorillaz now a face behind the voice.

Animation can help you to create whatever atmosphere you want for your music. Gorillaz is a project mixing music and 3D/2D Characters , a very genious ways to make people listen more the music then to worship the singer and also to play the music you want so nobody can put a label on you (Know who you are).

For marketing purpose and strategy, animation characters can become the heroes of a game, or merchandises and more, which will bring extra revenue for the artists check Gorillaz website: http://gorillaz.com.

You do not need all the infrastructure of Gorillaz to do your animation, you just need:
1 or 2 professional talented animators 2D or 3D